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Hospitality Feasibility Study Services
Before committing capital to a hotel development, renovation, or acquisition, a professional hospitality feasibility study is essential. Our feasibility studies assess commercial viability, reduce investment risk, and provide the data lenders and investors require to support funding decisions.
Market Study & Demand Analysis
We conduct an in-depth hospitality market analysis to understand current and future demand drivers.
This includes:
- Analysis of existing supply and demand
- Local, regional, and international visitor segments
- Demand generators and target markets
- Growth drivers and potential market constraints
We also assess current and future competitors, including neighbouring hotels, global brands, alternative accommodation, and rival destinations.
This enables realistic projections for occupancy, average daily rate (ADR), and RevPAR, based on prevailing market conditions.
A concise SWOT analysis clearly outlines strengths, weaknesses, opportunities, and threats.
Concept Development Study
We evaluate the site and location potential to determine the most commercially viable development concept For hotel and mixed-use projects, this includes:
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- Recommended star rating and positioning
- Optimal room count, unit mix, and room sizes
- Food and beverage concepts and outlet mix
- Meeting, event, wellness, spa, and leisure opportunities
- Branding options and operator recommendations
The result is a clear, market-aligned concept that maximises revenue potential.
Investment Appraisal & Financial Modelling
We prepare a comprehensive investment appraisal to support informed decision-making.
Deliverables include:
- Ten-year profit and loss projections
- Revenue forecasts based on occupancy assumptions and benchmark pricing
- Operating cost and profit ratio analysis
- Discounted cash flow and Return on Investment (ROI) assessment
This analysis identifies the maximum supportable investment and expected financial performance of the project.
Why Our Feasibility Studies Matter
Our feasibility studies are designed to:
- Support lender and investor funding requirements
- Reduce development and acquisition risk
- Validate commercial viability before capital commitment
- Provide a clear roadmap for profitable execution